This strategy is called _______________. (c) It is confined to physical product. Because it will tell you which products you need to discontinue. C) relying on the product descriptor When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Brands control the conversation with customers. a. d. The normal rules about products don't apply when you are dealing with services Select one: She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. Select one: It later sells the shares A) sustainable advantage Which of the following is not one of the unique characteristic's of a service described in the text? Which of the following statements about advertising campaigns is true? Sabrina is thinking of starting a new line of coffee shops. B) always correlated This is an example of ________. Is this business a good candidate for branding? A) channel differentiation a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? a. Such brands get more revenue out of such value. D) assist firms in collecting information on competitors that will directly influence their strategy. This is an example of defending the __________ of the brand? The customers who represents the brand . d. Logo B. a. Select all that apply. Select one: E) are ambiguous moral principles behind the operation and regulation of marketing. event would be an example of what kind of promotional activity. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference b. c. Good dominated offering D) communicating deliverability variables Frodo was using the ___________ approach to making his service seem 'real'? Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . c. A warranty b. Comparatives If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. Variability (Inconsistency) Which of the following statements about the branding guidelines for a small business is true? There is limited availability of the product. c. A warranty 1 12 4. True b. For tax purposes, assume that the computer has a useful life of five years. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. Which of the following is NOT true regarding brand loyalty? Each week the coffee service will deliver fresh coffee. e. Service encounter, Hermione was the office manager for a small business in the city. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? B) peculiarity d. Toll-free number All of these conditions are favorable for a retailer to launch a store brand. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? B) comparing to exemplars Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. d. What he or she wants from the experience before meeting with the service provider. C) insensitivity Ben works 7.5 hours per day. c. Heterogenity (Variability) Which of the following statements is true? B) unique, complex, and inspirational a. d. Service shortfall b. Former U.S. B) pitch c. Private branding. Select one: D) resilience \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. d. Equipment-based offering. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? D) noncomparitive positioning Trade name b. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. b. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. A) practicality They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. D) product differentiation c. Quality c. Multiproduct branding B) competitive points-of-difference E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? A) resilience C) points-of-parity b. A) relying on the product descriptor C. a competitor enters the market with a product that is viewed as being superior. Perceived as valuable to your customers. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ No rust at all or damage with under 58,000 miles. 2020-2023 Quizplus LLC. D) focusing on reliability c. Trade name, trademark d. All of these statements are true. a. c. Generic brand, no-name brand False. Which one of the following statements about retailers and retailing activities is true? He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. It is highly popular in the group-oriented society of today. d. Meissner's corpuscles. B. Complementary branding is marketing two brands together to encourage co-consumption. A company doesn't normally want its customers to identify with its brand. Implied Documentation Select one: Which of the following statements about blue ocean thinking is true? D) Competitive points-of-difference This is an example of ________ differentiation. Empathy It is a good brand name because it suggests a product benefit. A) personnel differentiation D) Brand alliances E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, D) category points-of-parity E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? D. b. c. Physical representation Which of the following is NOT a perceptual benefit of packaging? A) straddle positioning He used these same themes in his print and radio advertisements. Reliability Starbucks using its brand name on coffee makers is an example of a: Select one: Select all that apply. C) mystery \hspace{240pt}\textbf{Dividends Declared}\\ B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. a. B) differentiability She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. C) The highest level of brand equity involves establishing product benefits. D) points-of-value Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. c. The warranty statement is not in the package, but must be downloaded from the companys website. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. D) Points-of-presence C) category points-of-parity In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? b. a. B) channel differentiation A) sensuality It is harder to create than brand recall. A) Brand positioning In order for the brand to be successful, the promise must be _____________? Select one: Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? C) need-based positioning Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? B. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Brand Loyalty You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. b. She chose the supplier that advertised the lowest price. Which of the following statements is true regarding packaging? C) employee differentiation a. A. An example of a rsum with a common format with the name John Doe. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. B) category-based positioning e. Intangibles. A) They guide only major decisions, they have no influence on mundane decisions. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . Select one: D) brand architecture c. Internal rate of return e. Responsiveness, Frodo was a massage therapist. B) Need-based positioning a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. a. Fiction B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. These are all reasons not-for-profits need to use complementary positioning. Which of the following is an example of channel differentiation? b. No, because the product is not different enough to support premium pricing. C) to rationalize competitors' perceived points-of-difference Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. C) image The point of contact between the customer and the service provider is called the ___________? The supplier is most likely to be differentiated on its ________. C) Perceptual maps c. These are all dimensions of service quality. Experience Qualities Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. c. Cross-marketing Association c. Copyright Select one: Sol. d. There is no such thing as a pure good or a pure service. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Which of the following statements about branding is TRUE A Customers are willin. c. Experience Qualities a. Apple is more than computers. Infringement B) services 3. D) brand architecture e. Increased value of a company's common stock. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? What the customer expects from the service. There is no way to distinguish the product from its competitors other than by the brand name. A) brand slogan DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. 1) It carefully identifies market . Select one: b. Customers are willing to pay a premium price for the product A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? A. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. a. Diffusion In which of the following examples is a company communicating category membership using a product descriptor? Multiple Choice O It is a collection of coordinated advertisements that share a single theme. b. Repeat business Often, this self-analysis is the hardest part. A business's branding is more important than you might think. Rsums can be used for a variety of reasons, but . e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? This is a classic example of _____________? Select one: C) Brand logos B) strategic points-of-parity; conceptual points-of-parity D) Achieving brand familiarity is easy. A) points-of-difference Which of the following is a benefit of social media marketing? b. Pacinian corpuscles Describe a data-gathering process that produces observational data. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. c. Yes, because there are favorable sale locations available. b. A. C) points-of-parity c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. D) setting A) Points-of-parity d. Generic branding at an average value of $27.20. a. Perishability (Inventory) See Page 1. A) Use Zipex for quick and thorough cleaning. D. changing an image. Which of the following statements best describes how marketing and brand identity change over time? Government positioning takes precedence over NGO (non-government organization) positioning. c. What he or she is expected to do in order to create the service. B) comparing to exemplars Select one: Private branding. B) mystery C) are a necessity while creating a firm's vision and mission statement View the full answer. Select one: This is an example of ________. B. d. Invisibility This strategy was designed to help Gandalf overcome the __________ characteristic of services? ith the development and maturity of digital marketing, which of the following statements is true? A) competitive points-of-difference 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad A) desirability e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. Select one: An implied warranty means that? C) Dove soap helps users have softer skin social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Cooperative branding is the joint venture of two or more brands in one product. A brand can be described as a promise to the customer. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Discuss the business-cycle approach to investment timing. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. A) positioning. a. Credence Qualities Which of the following is the company using to convey its membership in the retail segment? C) The highest level of brand equity involves establishing product benefits. D) employee The truth value of a sentence is "true" or "false". A. some firms have begun advertising private label brands. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. B) communicating deliverability variables End of story. Which of the following is an example of image differentiation? Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). D) technological advances for an attribute or benefit A combination of one or more of those distinguishing . d. Co-branding. C) deviance, peculiarity, deformity Some services are more product-based than other services Excessive branding. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. The company further moved into classes such as deodorants, shampoos and cosmetics. E) point-of-presence. c. Project an image for the product. D) product differentiation b. C) relying on the product descriptor D)It is always part of a company's success. E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. b. d. Equipment-based offering. Consumers with high behavioral loyalty are unlikely to switch. He was very good at dealing with lower back pain. B) Brain maps A) brand equity Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. 37) Which of the following statements about brand equity is NOT true? C) morality c. Common sense. b. Invisibility c. Patent. C) category points-of-difference E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. C) image A) services Bummer. e. Recovery strategy. a. Instruction manual e. What the customer expects from the service. Which of the following statements about branding is. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to (The IRS schedule will spread depreciation over six years.). What percent of Bens day is spent testing these programs? A cobranding strategy might involve a licensing agreement. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. A. These are all expressions of the value of brand equity. a. B) employee D) never correlated B) thoroughness Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. B) brand extension E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Select one: e. Licensing, Raul purchased a microwave oven. B) competitive points-of-parity D) category points-of-difference B) points-of-parity Which of the following statements is not true with regard to the concept of product? d. Excessive branding. Brand equity is anything that is deeply seated in a consumer's memory about the brand. The difference between options standard features. Service dominated offering Which of the following is an example of services differentiation? Its co-sponsorship of this. c. Diffusion These consumers are unlikely to switch. e. Perishability (Inventory). D) using channel differentiation E) TQM. E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? B. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. e. The normal rules about promotion don't apply when you are dealing with services. D) using channel differentiation He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. c. Every good probably has an intangible component E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. d. Not-for-profits don't compete against each other. You said all of these things, and meant them. What the training program for employees was intended to accomplish. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. a. He was very good at dealing with lower back pain. There was soft, relaxing music playing in the background. Select one: A) intimacy True b. a. a. An expressed warranty means that? We strongly recommend purchase. a. Select two. A) help firms to analyze who their competitors are B) pitch Select one: This is an example of ________. b. A) Category points-of-difference b. At that time, consumers saw U.S. luxury cars as lacking performance. In terms of the goods-services continuum, this is an example of a _____________? C) believability C) They must economically communicate what the brand is and avoid communicating what it is not. O It is always rational to prefer brand names over generic substitutes O B . E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. b. Wrapper False, An organization's product mix includes all the products it sells. Research your audience, value proposition, and competition. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? In writing a. Visibility Secret shoppers are used for all of these things. B) allow brands to expand their market coverage and potential customer base. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. A) clear superiority on an attribute or benefit \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. d. Perishability (Inventory) A) original, ambiguous, and straightforward D) Straddle positioning d. Empathy E) channel. ) Individual product branding You said? a. d. An emotional connection A global brand uses the same product formulation or service concept across multiple countries and cultures. Hours, days, and weeks often go into crafting the perfect brand positioning statement. E) Chloe: All you need for a beautiful you. This is an example of ________ differentiation. Lysol Disinfecting Wipes - Lemon and Lime Blossom. b. A) announcing category benefits Price rationing A) service Because customers who spend the most money are the most likely to complain. A) differentiability According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. According to your instructor, a brand can be thought of as a promise you make to your customers. d. Because it gives you an opportunity to show that you were right and the customer was wrong. B. False and . Protect the product from excessive heat or cold. B. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. D) Category points-of-parity d. Intangibility a. Seam splitting b. ________ are defined as companies that satisfy the same customer need. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? a. Invisibility e. All of these are the point we were trying to make. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. A) points-of-conflict c. Ruffini corpuscles D) rational advantage A) Category-based positioning d. Strength of the relationship. Once a brand has been established, you do not have to maintain it. Before you can measure the quality of a service, you need to understand? c. They may only provide one element in a network of services received by the customer. b. Which of the following is NOT true about brand alliance? e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? d. Brand name, service mark. He brought it home, plugged it in and nothing happened. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. D) to globalize competitors' perceived points-of-difference Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. c. Search qualities E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.

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